About the Founder
Umesh Shah, as the founder and president
of the RJB Diamonds has over 20 years of work experience in all aspects of the
diamond industry in Canada. Umesh has married his
understanding of diamond qualities, pricing, sourcing and cutting with the knowledge
of Canadian retail and wholesale jewellery businesses. He is well-known in the
industry as a
leading diamond wholesaler and manufacturer and holds a reputation for excellence
amongst his clientele and the industry as a whole.
Our Mission
RJB Diamonds is dedicated to
providing exceptional value in diamond product and service, with
guarantees of timeliness, professionalism and open communication. We specialize
in Canadian diamonds from .25 – 10 carats, competitively priced with non-Canadian stones
while providing
additional products to service our customers. We also provide a wide array of
Canadian
diamonds with our own brand – Northern Ice®. In addition, we provide our most
highly
demanded, Asteria Cushion diamonds, while offering non-Canadian goods as
required to
service our customers’ needs. Our long-term relationships with major sight
holders in Israel and
India allow us bring our Canadian diamonds to our customers at uniquely
competitive prices,
while supporting the full range of diamond requirements for Canadian retail
customers.